期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2013
卷号：13
期号：1
语种：English
出版社：Ovidius University Press
摘要：The contemporary economic environment requires new strategies and solutions on how to manage the current key problems that the modern society is facing. This paper presents an inquiry of the Behavioral Market Segmentation Theory applied in the transport sector. We explain how certain groups of people can have various types of behavior regarding different means of transport. The study of the consumer behavior represents an important part for developing new ways on improving the services provided by the transport companies and highlighting the progress of the intelligent transport systems.
关键词：consumer behavior;intelligent transport systems;social development;technological progress;Behavioral Market Segmentation Theory
