期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2013
卷号：13
期号：1
语种：English
出版社：Ovidius University Press
摘要：Quality is a strategic tool for global management of the organizations that determine,in the highest level,the competitiveness of products / services / firms / companies,domestically and internationally. Customer and staff satisfaction,responsible approach of the society requirements can be ensured through a proper leadership in all organization processes according to defined policies and strategies,with the integration of basic principles of TQM. The top management of S.C. Cupido S.A. has decided to implement a strategy based on EFQM model,oriented towards customer’s satisfaction,staff satisfaction and a greater community integration of organization. It can be appreciated that the degree of implementation of the approach adopted by the organization,in terms of determinant factors,is 81% of its potential (if considered all relevant areas and activities). The degree of extending of the obtained results,it covers many areas and relevant activities undertaken by S.C. Cupido S.A. (68.5%).
关键词：EFQM Excellence Model;Romanian Model of Business Excellence;Total Quality Management;determinant factors;results.
