期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2013
卷号：13
期号：1
语种：English
出版社：Ovidius University Press
摘要："Personal brand" is a popular present-day marketing term,and what makes it of interest are mainly its two components: on one hand,the individual,and on the other hand,marketing itself. In the circumstance in which every brand has its own strategy,that every one of us builds more or less consciously,it becomes necessary to somehow translate the strategies employed for developing,strengthening,and maintaining brands,from the organizational level to the individual level. This paper suggests a case study regarding employing the means available through social networks such as LinkedIn,Twitter and Facebook within the Romanian cultural space,intended for developing one's own personal brand.
关键词：Personal brand;virtual environment;social networks;career;personal development
