出版社：National Technical University of Ukraine «Kyiv Polytechnical Institute»
摘要：The analysis of assortment policy management based on the analysis of approaches to this issue by different scholars. The basis of the assortment policy management is the marketing approach,since it allows it to take into account the external and internal environment as much as possible and satisfy the needs of end-users and at the same time achieve the set commercial goals. The model of management of assortment policy of services is offered. The application of this model was applied on the example of the online store "KLN". Marketing research has shown that consumers want to see a wide assortment of online stores that will make all the necessary purchases in one place. For the online store "KLN",the process of managing the assortment policy was developed and the relevant recommendations were given, namely:elimination of the range of goods category "bed linen";extension of assortment by such additional product categories;deepening the range in the category of "toys",in the category "strollers" and in the category of furniture;the saturation range should be increased to 500;to introduce the assortment control system on a permanent basis. Therefore,it is advisable for the company to apply a strategy of horizontal diversification,namely,to expand the range of products such as children's hygiene products,childcare facilities and children's clothing.
其他摘要：Проаналізовано управління асортиментною політикою на основі аналізу підходів до цього питання різних науковців. В основу управління асортиментною політикою покладений маркетинговий підхід,адже саме він дозволяє максимально врахувати вплив зовнішнього та
