出版社：National Technical University of Ukraine «Kyiv Polytechnical Institute»
摘要：The article analyses the concept of "new product" and the stages of the output of a new product on the market. The model output of a new product to the consumer market by the example of PJSC "Ternopil dairy factory",unlike the existing different following steps:analysis of micro and macro enterprise,methods of forming product lines,the concept of a new product,new product output, product strategy,market strategy new product based on the model developed marketing mix and marketing strategy for a new product,namely baby fat yogurt 2.7% TM "Molokiya Fairy." For product range TM "Fairy Molokiya" according to the survey results it is advisable to choose the strategy of "expanding the range." The best options for the production of new products are the regions:Ternopil, Volyn and Rivne regions. To inform potential customers about new products TM "Molokiya Fairy", namely children's yogurt proposed use:advertising,sales promotion and PR.
其他摘要：У статті проаналізовано поняття «новий товар» та етапи виведення нового товару на ринок. Запропоновано модель виведення нового товару на споживчий ринок на прикладі ПрАТ «Тернопільський молокозавод»,що на відміну від існуючих відрізняється наступними ет
关键词：new product;model;Boston Consulting Group Matrix;consumer market;market strategy;marketing mix.
