期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2015
卷号：15
期号：2
语种：English
出版社：Ovidius University Press
摘要：This article aims to present and analyze the key elements of a successful landing page and how its commercial purpose can transform a visitor into a lead or customer. Considering that most businesses are online, the landing page is a useful tool to influence consumer behavior and to make him act in a certain way as he reached a page. We will try to discuss the psychological impact of tips and tricks when creating landing pages. There are two essential elements that can influence a visitor: the design and the copywriting of a landing page. With Internet growth, landing pages have become a good choice to create dedicated sales pages to send website visitors.
