期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2016
卷号：16
期号：1
语种：English
出版社：Ovidius University Press
摘要：In addition to basic indicators which determine the level of tourism at national and worldwide level, the alternative methods stand out increasingly more, helping to a deeper understanding of travel preferences that people have. When deciding whether to be a tourist or not, what matter are both the intrinsic motivation and environmental factors created particularly to facilitate the respective journey. Commercial banks in Romania have understood that, in order to survive in a competitive environment (over 35 commercial banks are sharing the same market), they must adapt to customer needs and be receptive to partnerships with other industries. Thus, they launched various types of cards with facilities for persons who travel and, by intense promotion, the banks urge other customers to become tourists. Considering these assumptions, the current paper analyzes quantitatively the transactions at ATMs abroad and the number of Romanian outgoing tourists (people residing in Romania).
