期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2016
卷号：16
期号：1
语种：English
出版社：Ovidius University Press
摘要：Boutique hotels are hotel businesses dedicated to addressing a well-defined segment of customers. The development of the concept is an ongoing process, these accommodation units are already well known on the hotel market, thus reflecting their attraction among the guests. The paper highlights the main features of the boutique hotels, the specificity of the offer and analyzes the major global hotel groups in order to highlight their concerns in the direction of developing their own chains of boutique hotels. Aiming to identify the development of this hotel concept in our country, the paper also analyzes the units that fall into this category of establishments which operate in Brasov city.
关键词：boutique hotels;hotel market;customer segments;global hotel groups
