期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2016
卷号：16
期号：1
语种：English
出版社：Ovidius University Press
摘要：In the context of accelerating globalization, organizations need to face increasingly high challenges related to competitiveness. However a permanent adaptation to the impact of environmental factors involves actions that imply significant costs with a great impact on the profitability of the organization. In this regard, planning the launch of new products or services requires a strategic approach, a structural analysis of the costs and the identification of opportunities to increase optimization with the aim of increasing the effectiveness of the product policy.
关键词：costs structure;product life cycle curve;product policy;costs management;product profitability
