期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2016
卷号：16
期号：1
语种：English
出版社：Ovidius University Press
摘要：Sometimes, in marketing theory and practice it is used the generic phrase "manifestations or exhibition events", which actually refers to fairs, exhibitions, economic and/or business conventions, currently appreciated as being the most effective marketing tools. We are witnessing the enhacement of the interest of companies or organizations to participate in exhibition events (as exhibitors and/or visitors) due to the benefits that can be obtained as a result of their participation. In a significant extent, the success of an exhibition event depends on the activity of the organizer. The Chambers of Commerce are institutions which, still since their establishment, set themselves to be involved in organizing fairs, due to the role played by them in supporting and stimulating the entire economic activity, locally, nationally, and internationally. In this work, we propose to present significant aspects of the history of fairs, presenting a case study on the activity of Constanta Chamber of Commerce.
关键词：fairs and exhibitions;marketing tools;chambers of commerce
