期刊名称：International Journal of Economics Business and Politics
电子版ISSN：2587-2559
出版年度：2020
卷号：4
期号：2
DOI：10.29216/ueip.704437
语种：English
出版社：Recep Tayyip Erdogan Universitesi
摘要：This study is prepared to determine the human resources practices of business which have most valuable brands of Turkey according to Brand Finance Report (2019). The study was conducted as part of a qualitative research method document review. Within this scope, 25 businesses on the Brand Finance list have been evaluated. Human resources practices of businesses is evaluated under 12 different title. According to the results, it has been seen that businesses which have most valuable brands in Turkey have given great importance to human resources and tried to give them best possibilities they can provide. Additionally, global businesses which have most valuable brands and Turkey’s businesses which have most valuable brands have compared in terms of human resources practices. There was a dramatic difference in the item of “tolerance of individual differences and equal employment opportunity” in favor of global businesses and “education” in favor of Turkey’s businesses.
其他摘要：Bu çalışma Brand Finance firmasının 2019 yılında yayınladığı Türkiye’nin en değerli ve güçlü markaları raporunda yer alan işletmelerin insan kaynakları uygulamalarının belirlenmesi amacıyla hazırlanmıştır. Çalışmada, nitel araştırma yöntemlerinden belge i
