期刊名称:International Journal of Economics Business and Politics
电子版ISSN:2587-2559
出版年度:2020
卷号:4
期号:2
DOI:10.29216/ueip.783212
语种:English
出版社:Recep Tayyip Erdogan Universitesi
摘要:Corporate social responsibility (CSR) is the obligations that an enterprise thinks it should fulfill for the society. Corporate reputation, on the other hand, is the sum of the perceptions of the stakeholders that reflect their feelings and thoughts about the business, which they create in their minds over time by comparing them with their competitors, explaining the general situation of the organization. The main subject of the research, according to the founders and managers in Turkey, the corporate social responsibility activities for the employees of the company are the effects of corporate reputation. In order to measure the effects of corporate reputation of corporate social responsibility activities in the study, competitiveness in Turkey with high or borderline and export amount within the first ten sectors in terms of, it is made an analysis on the companies carry out their activities in six different areas. In Turkey, the number of employees and managers over ten and co-founder of the company who directed the survey questions evaluated in SPSS 23 software package, correlation and regression analysis were performed. As a result of the study, it was determined that there is a positive and significant relationship between the corporate social responsibility activities towards the employees of the enterprises and the corporate reputation of the enterprises according to the estimates of the founders and managers of the companies.
其他摘要:Kurumsal sosyal sorumluluk (KSS) kısaca, bir işletmenin toplum için yerine getirmesi gerektiğini düşündüğü yükümlülükleridir. Kurumsal itibar ise paydaşlarının işletme hakkındaki duygu ve düşüncelerini yansıtan, rakipleri ile de karşılaştırmak suretiyle z
关键词:Corporate Social Responsibility;Corporate Reputation;Business Stakeholders;Employees;Founders and Managers
其他关键词:Kurumsal Sosyal Sorumluluk;Kurumsal İtibar;İşletme Paydaşları;Çalışanlar;Kurucu ve Yöneticiler