摘要：There are several wine regions in Serbia which are appropriate for wine tourism as a special part of tourism. One of them is Negotin's wine region in which we have settlements Rajac and Rogljevo.In the vicinity of the villages Rogljeva and Rajac,from the eighteenth to the mid-thirties of the twentieth century,there were built the facilities for producing and storing wine,which represent a unique cultural value. Their restoration,construction of new vine planting, educating the local population in the area of providing services to visitors and to improve community infrastructure necessary to make brewery,became even more attractive tourist destination. Depopulation processes are imposed as a real problem,so as to facilitate travel by activating brewery and revitalization of the Timoks villages. Research included four target groups such as:population that uses the brewery as a travel motive,population of Rajac and Rogljevo who didn’t take a part in tourism,Touristic organization of Municipality Negotin and the last one are tourists who visited breweries of Rajac and Rogljevo. For collection of this data's,it was used a questionnaire. Test results are presented descriptively,graphically and in tables,SWOT analysis of wine tourism development in these settlements. It was stated that the brewery should be defined strategically integrated whole,with a particular image,because integrity can meet the demands of tourists. For this purpose it is necessary to solve many problems,adjusting the positions of different subjects.
