摘要：Ethno-genesis element and,at the same time,an area with important cultural,ethnic and economic interferences,the Danube Valley,populated at least from the Neolithic,represents nowadays a potential of high tourist attractiveness,all the more so as the Danube can achieve the junction between Western,Central and South-Eastern Europe. Insufficiently valuated up to the present,the tourist potential of this tourist macro-destination,itself divided into complex tourist microregions,has as starting point,on the one hand the 53 important harbours with their historical,but also economical value,as well as the 17 relatively compact ethnicities (Germans,Serbians,Slovaks,Slovenians, Hungarians,Czechs,Russians,Jews,Turks,Croatians,Armenians, Gipsies,Bosnians,Poles,Romanians,Bulgarians and Ukrainians) well represented through settlements - with architectural patterns,rural landscapes and cultural traditions. These elements,which can be grouped under the marketing umbrella - the cultural tourism marketing,must be classified within a strategy for the entire Danube Valley,starting from the cultural symbolic representations at the level of the researched mental,at the individual level and,subsequently,at the collective level.
