摘要:The tourism has become a key part of the economy matching the importance of other better known parts like industry,agriculture or commerce. Online tourism has known an increase in popularity over the last years at the point in which most tourism agencies use the internet as the main method of promoting the offers. In the online promotion of the company are used sites,blogs and social media platforms. The main goal of this research paper is to highlight the importance of SEO optimization in online tourism. The research has been made by studding the online activity of few travelling agencies from Romania.