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  • 标题:BUSINESS INTERNATIONALISATION AND THE CHOICE OF INTERNATIONAL STRATEGY IN CASE OF SLOVAK COMPANIES
  • 本地全文:下载
  • 作者:Jana Gálová ; Elena Horská
  • 期刊名称:Quaestus
  • 印刷版ISSN:2285-424X
  • 电子版ISSN:2343-8134
  • 出版年度:2015
  • 卷号:7
  • 期号:1
  • 语种:English
  • 出版社:Editura Eurostampa, Timisoara
  • 摘要:The paper deals with patterns of business internationalisation in the Slovak Republic and the choice of their international strategy. The main objective of this paper is to present some results from the research about various aspects of internationalisation of Slovak enterprises as a part of a research project StG-21310034 with the title "Patterns of Business Internationalisation in Visegrad Countries – In Search for Regional Specifics” financed by the International Visegrad Fund in the years 2013-2014. The empirical research was conducted by the consortium of five Central European universities,among them the Slovak University of Agriculture in Nitra,and led by the Cracow University of Economics,Poland. The research objective of the paper is to identify the time of internationalisation of businesses in Slovakia and the relation between the size of companies and the international strategy they use on foreign markets. The research was conducted through a questionnaire survey available in electronic document and online specifically designed password protected form. The sample consisted altogether from 143 businesses from Slovakia with international activities. To verify the scientific hypotheses,we applied procedures such as descriptive statistics and inductive statistics for calculations of frequencies and analysis of contingency tables,and Pearson's chi-square test of independence to reject or confirm the hypotheses.
  • 关键词:internationalisation;business;marketing;strategy;SMEs; large firms
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