摘要：In this digital age,social media is very important and to most,the benefits of social media advertising are clear. However,the evolution of the digital enterprise also presents significant challenges including new competition,changing customer engagement and business models,unprecedented transparency,privacy concerns, and cybersecurity threats. Marketers will need to work hard to tease out the opportunity for each of the different device types,and each one will have its own unique format and requirements.
关键词：mobile commerce;thinking mobile-first;mobile technology;marketers with digital and mobile commerce initiatives;digital age.
