摘要：The sale of souvenirs is an important additional tourist activity in the majority of the tourist centers. Its consideration as part of the additional tourism activities is in the context of the production and trade of similar products,which provide additional economic revenue for the tourist destinations and the local communities,while its role for tourism is also assessed in the paper. The preferences of foreign tourists in Bulgaria - in terms of local souvenirs - have been revealed. Those preferences largely predefine the product orientation of this complementary tourism industry.
