摘要：Tourist farm activity is younger compared to its leadership,but each has evolved from empiricism to concrete sphere,from the classical structure to a modern structure. Because the classical managerial type was descriptive,rigid and fragmentary,it is necessary to move to modern management due to its characteristics through a judicious organization and management of farm activities and the behavior of those who exercise the management act,in order to improve the activity of agrotourism farms, achieving on long-term the transition from amateur in farm tourism problems to professionalism,the success of the farmer,becoming manager being given the high standard of responsibility,business ethics,the ability to coordinate educational,entertaining,recreational and public activities,efficient resolution of crises,effective treatment of conflicts between the host community and tourists,the ability to turn visions into reality,the ability to motivate tourists to return to farm,the ability to improve communication management and distribution management. In order to improve the management of rural and farm tourism,we propose the establishment of farmers 'partnerships,farmers' groups with local authorities,economic agents in tourism,service providers,marketers,promoting mixed forms of tourism,encouraging the population to discover the traditions and customs of the area,initiating environmental protection measures,judicious use of resources and redirecting tourist flows to other areas with lower impact on local communities.
