出版社：Research Centre for Astronomy and Earth Sciences, Hungarian Academy of Sciences
摘要：Creativity has become a central issue in urban development since Richard Florida (2002) published his book entitled “The Rise of the Creative Class”.As knowledge and information have become more and more important in developed societies, policymakers are increasingly focusing on investments in technology intensive industries and aim to attract and retain highly skilled labour.According to Florida, creativity is the main driving force of the contemporary urban economies, and the most important source of growth and competitiveness.Education, research, arts, cultural and creative industries are all parts of the creative industries which take the place of the traditional industries such as car manufacturing, textile industry etc.Florida claims that this changing economic landscape has led to the emergence of the so-called creative class – people whose work centres around creating new ideas, services or goods.For him, cities should attract these people, since they create, operate and attract innovative enterprises, thus, become facilitators of economic growth and urban restructuring.As Florida argues, the creative class seeks vibrant cultural scenes which are parts of the ‘creative milieu’.In order to become more competitive, cities have to focus on the creation of this milieu – through urban revitalisation programmes, organising colourful events, provision of non-traditional office spaces, tax policies and new urban regulations in relation to transport and entrepreneurship.As a result, new visual urban frontiers and images are produced to constitute the brand of the creative city (Colomb, C.2012).
