摘要：The study analyzed the factors which influence State Junior High Schools students in Semarang to choose Vocational Schools. It was a descriptive quantitative research done at ex-RSBI and SSN Junior High Schools in Semarang. The populations were 854 students and taken 120 students as the samples. The data were collected by questionnaire, and in-depth interviews. Then, the data were analyzed by descriptive quantitative and qualitative. The result of the study showed that: 1) the promotion about SMK had the significant influence toward students’ interest to choose SMK, 2) the location of SMK had the significant influence toward students’ interest to choose SMK, 3) the socio-economic background did not influence students’ interest to choose SMK, 4) the closest reference influenced students’ interest to choose SMK, 5) the students’ perception about SMK influenced students’ interest to choose SMK, 6) the students’ motivation influenced students’ interest to choose SMK, 7) the departments of SMK influenced students’ interest to choose SMK, 8) the promotion, the location of SMK, the students’ socio economic background, the reference, the perception, the motivation and the departments of SMK influenced simultaneously students’ interest to choose SMK.
关键词：Vocational Schools/ Sekolah Menengah Kejuruan (SMK);Promotion; Perception;Socio-Economic Background;Location;Interest
