期刊名称：Annals of Spiru Haret University Economic Series
电子版ISSN：2393-1795
出版年度：2010
卷号：10
期号：3
语种：English
出版社：Editura Fundatiei Romania de Maine
摘要：Broadly speaking, the literature on the marketing audit and marketing of services has developed on a separate track. The prerequisite for a particular framework in developing the marketing audit of services is that it does not take sufficient account on the services features, even if the marketing audit is similar with the one in services, too. This thing does not allow the company of services to benefit from the advantages of the audit marketing.
关键词：marketing audit;marketing in financial-banking sector; services marketin
