出版社：University Educons, Faculty of Sports and Tourism, Novi Sad
摘要：A major challenge for tourism in the modern world is an increasing need for new tourist attractions and products in destinations. The tourism industry adapts to the demands of modern tourism market, introducing innovations to existing destinations and activities. In order to improve the presentation of tourism and cultural heritage of consumption goods, it is necessary to encourage the development of cultural tourist routes that would be applicable in tourism practices. In this case, it refers to the ability to create thematic cultural routes that would have a focus on specific historical and cultural values in the Petrovaradin fortress. The aim of this study, based on the opinions of experts and local people - visitors about the values and potential of the Fortress, was to identify key values, and the possibility that the cultural and historical values are the basis for the creation of thematic cultural routes. The result is obtained via method of interviewing people - visitors, as well as through interviews with three different groups of respondents. This paper presents the views of respondents about the potential of the Fortress and its core values, based on which potential cultural thematic routes are suggested, as well as the results of direct study of the possibilities of creating them. In addition to the field and bibliographic research, the method of content analysis was also applied.
其他摘要：Veliki izazov za turističku ponudu u savremenom svetu je sve veća potreba za novim turističkim atrakcijama i proizvodima na destinacijama. Turistička privreda se prilagođava zahtevima savremenog turističkog tržišta, uvođenjem inovacija na već postojeće de
关键词：Tourism; Cultural and historical heritage;Cultural theme routes;Cultural and historical value of Petrovaradin Fortress
其他关键词：turizam;kulturno-istorijsko nasleđe;kulturne tematske rute;kulturno-istorijske vrednosti Petrovaradinske tvrđave
