出版社：University Educons, Faculty of Sports and Tourism, Novi Sad
摘要：Providing quality service is a priority for service companies. The quality of services being offered to customers is considered to be a means by which hotels obtain a competitive advantage in the market. The aim of this study was to identify the effects of customer satisfaction on their loyalty and frequency of re-visit intention in the hotels in Novi Sad. The research results indicate that management teams of analyzed hotels understand the needs of their guests quite well. Based on the results of descriptive statistical analysis and the results of the regression analysis, it is concluded that the quality of restaurant services is of a great importance to total guest satisfaction. The quality of services in the accommodation sector still has a great significance in the entire hotel offer, but not decisive.
其他摘要：Obezbeđivanje kvalitetne usluge je prioritet za pružaoce usluga. Kvalitet usluge koji se nudi kupcima smatra se sredstvom kojim hoteli ostvaruju konkurentsku prednost na tržištu. Cilj ovog rada je identifikacija efekata zadovoljstva korisnika usluga na nj
