出版社：Visoka poslovna škola strukovnih studija, Novi Sad
摘要：Depending on the number of institutions participating in this marketing channel and depending on the number of channel members,the literature usually classifies marketing channels into direct and indirect.There is also the third modality,which occasionally occurs in commercial practice,representing a mix of marketing flows characteristic of the two basic models,called the quasi-direct marketing channel.This channel model usually occurs during the placement of production goods,or as it is also often said in the 'industrial marketing'.When the placement of gas boilers in Serbian market is concerned quasi-direct marketing channels are applied very often,especially when it comes to large quantities because of their suitability,faster and more efficient distribution,and significantly lower transport and storage costs.
其他摘要：U zavisnosti od broja institucija koje učestvuju u konkretnom marketing kanalu,odnosno u zavisnosti od broja članova kanala,u stručnoj literaturi obično se marketing kanali klasifikuju na direktne i indirektne.Postoji i treći modalitet,koji se povremeno j
关键词：direktni;indirektni i kvazidirektni marketing kanali;marketing tokovi;plasman gasnih kotlova.
其他关键词：direct;indirect and quasi-direct marketing channels;marketing flows;sales of gas boilers
