出版社：Visoka poslovna škola strukovnih studija, Novi Sad
摘要：In this paper, the greatest attention was paid to the specific problems faced by managers in agriculture.In order to survive in the market and respond to the challenges that lie ahead of them, they first have to look at the analysis of the macroeconomic environment before making a business decision.Our managers in agriculture should be primarily facing export strategy of agricultural products.As is now self-financing of agricultural production difficult to achieve, managers in agriculture are resorting to alternative sources of funding where it is necessary to find the optimal ratio of own and borrowed capital with the objective of positive operating.In order to efficiently produce and export their products require a state subsidy, given the lack of state support managers in agriculture need to meet the additional capital to bank loans.
其他摘要：U okviru ovog rada najveća pažnja je posvećena određenim problemima sa kojima se suočavaju menadžeri u poljoprivredi.Da bi opstali na tržištu i odgovorili na sve izazove koji stoje ispred njih, moraju se osvrnuti na analizu makroekonomskog okruženja pre d
关键词：macroeconomic environment;managers in agriculture;alternative sources of financing; export strategy; equity; borrowed capital
其他关键词：makroekonomsko okruženje;menadžeri u poljoprivredi;alternativni izvori finansiranja;izvozna strategija;sopstveni kapital;pozajmljeni kapital
