期刊名称：Annals of Spiru Haret University Economic Series
电子版ISSN：2393-1795
出版年度：2012
卷号：12
期号：1
语种：English
出版社：Editura Fundatiei Romania de Maine
摘要：Customer satisfaction and perceived service quality seem to be in a permanent struggle to get unspoiled attention from marketers;thus, service companies should be aware of various approaches for conceptualizing their similarities and differences. The relationship between these concepts seems to be unclear and, therefore, marketing specialists should constantly monitor the factors that influence customer satisfaction of services and the importance perceived service quality has among these factors.
