期刊名称：Annals of Spiru Haret University Economic Series
电子版ISSN：2393-1795
出版年度：2003
卷号：3
期号：1
语种：English
出版社：Editura Fundatiei Romania de Maine
摘要：The studies regarding the consumer’s behaviour represent a very important concern for any company implied in the contemporary business environment. At the same time, the substantiation of an institutional or commercial company’s communication strategy, starts from a sum of vital information about the market as a whole and especially its most important target of communication: the consumer. In this way, the vital relation between the behavioural research activity, the knowledge and the adjustment of some communication strategic alternatives in the marketing field becomes much more obvious.
其他摘要：Studiile privind comportamentul consumatorului reprezintă o preocupare de prim ordin pentru orice firmă implicată în mediul de afaceri contemporan. În acelaşi timp, fundamentarea unei strategii de comunicare atât instituţionale cât şi comerciale a firme
