出版社：Visoka poslovna škola strukovnih studija, Novi Sad
摘要：Companies implementing a strategy based on entering foreign markets have to make a decision on choosing an adequate international distribution channels.Well implemented international distribution system in export-oriented companies can help them improve their competitiveness and better position their products in foreign markets.It is for this reason that the subject of this research paper is to analyze the factors of international distribution from the aspect of international business strategy of SMEs.The research conducted covered various factors related to international distribution strategies such as the ability to deliver international goods quickly and continuously, the established adequate international distribution network, the ability to respond quickly to international partners orders and the effective management of international distributors or agents.The survey was conducted in 50 companies that export various types of products on the territory of the Republic of Serbia.The results of the regression analysis indicate that an adequate distribution network has an impact on sales volume and foreign market share, so that we can conclude that the proper selection of an appropriate distribution network can contribute to enhancing the export potential of the company.
其他摘要：Preduzeća koja baziraju svoju strategiju zasnovanu na indirektnom ulasku na strana tržišta moraju da donesu odluku o izboru adekvatnih međunarodnih kanala distribucije.Dobro implementiran sistem međunarodne distribucije u izvozno orijentisanim preduzećima
关键词：international distribution; export; distribution channels; small and medium enterprises;international business strategy; Serbia
其他关键词：međunarodna distribucija;izvoz;kanali distribucije;mala i srednja preduzeća;strategija međunarodnog poslovanja;Srbija
