期刊名称：Annals of Spiru Haret University Economic Series
电子版ISSN：2393-1795
出版年度：2004
卷号：4
期号：1
语种：English
出版社：Editura Fundatiei Romania de Maine
摘要：The dynamics of organisation relations with the business environment present a complex evolution nowadays, and it implies an amount of elements which are hard to predict and manipulate. Regarding this, among the activities which define marketing research, the previsions play an important role, being the most useful instrument for the organisation in the process of market phenomena evolution knowing and anticipation . The methods presented below一Markov chain model, Mayer method and the smallest squares method, represent the most usual previsional techniques used in the organisation activity, because of their accessibility and the developed extent of knowledge they offer for the organi sation management.
