期刊名称：Annals of Spiru Haret University Economic Series
电子版ISSN：2393-1795
出版年度：2004
卷号：4
期号：1
语种：English
出版社：Editura Fundatiei Romania de Maine
摘要：In today's business environment, in the information technologies development age, companies have had to invest heavily in the information technology and network connectivity. The information age has created hypercompetitive markets. Buyers are more aware of competitive offers, more price conscious, and more demanding than in the past. Marketing must be made a greater force in the company' s corporate strategy and organization. This is the next transformation imperative determining the fate of companies in the new digital economy.
