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文章基本信息

  • 标题:E-marketing Loyalty-raising Techniques
  • 其他标题:TEHNICI DE FIDELIZARE ÎN MARKETINGUL PE INTERNET
  • 本地全文:下载
  • 作者:Daniel Adrian GÂRDAN
  • 期刊名称:Annals of Spiru Haret University Economic Series
  • 电子版ISSN:2393-1795
  • 出版年度:2007
  • 卷号:7
  • 期号:1
  • 语种:Romanian
  • 出版社:Editura Fundatiei Romania de Maine
  • 摘要:The fidelity process is a continuous challenge for the marketing profesionals. This complex process involves nowadays a whole series of perspectives from the integration of internet technologies to the development of the fidelity strategies. Adding the support of integrated web communication, the organizations are building new client relation models, more effective and complex on a long term.
  • 关键词:consumers loyalty-raising;satisfaction;real consumer behavior;web design;mass communication;e-commerce
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