期刊名称：Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1302-504X
电子版ISSN：2147-7973
出版年度：2013
卷号：28
期号：1
语种：English
出版社：Dokuz Eylül University
摘要：Personal selling is common in ethics related studies. It can be said that the most important reason for this, is the pressure of achieving the targets or fulfilling quotas, which cause sales representatives to behave unethically. The purpose of this research is to define ethical attitudes of medical sales representatives and analyze the differences among them in terms of their demographic features in their ethical attitudes. According to the findings;there is no significant difference among gender, age, work experince and income level. On the other hand, there are significant differences in the origin of the companies in terms of general ethical attitudes, sales pressure, sales quotas and the beliefs regarding whether the ethical problems will be resolved.
其他摘要：Etik konulu araştırmalar içinde kişisel satış yaygındır. Bunun temel nedeninin, hedeflere ulaşma veya kotaları doldurma baskısının, satış temsilcilerini etik olmayan davranışlarda bulunmaya zorlaması olduğu söylenebilmektedir. Bu çalışmanın amacı, tıbbi s
