期刊名称：Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1302-504X
电子版ISSN：2147-7973
出版年度：2013
卷号：28
期号：2
语种：English
出版社：Dokuz Eylül University
摘要：In this research, the relationship among market orientation, learning orientation, innovativeness and qualitative performance is investigated using Structural Equation Model (SEM). Population of this study is the managers of Small and Medium-Sized Enterprises (SMEs) operating in Marmara Region in Turkey. 599 of the questionnaires collected are available within the scope of the research. Subject of the study is to reveal the relations among market orientation, learning orientation, innovativeness, and qualitative performance and to investigate the impact of market orientation on qualitative performance with moderator effects of learning orientation and innovativeness. According to the results of the model, market orientation variable has significant and positive effects on learning orientation, innovativeness and qualitative performance variables. In addition, learning orientation and innovativeness play moderator role in the impact of market orientation on qualitative performance.
其他摘要：Bu araştırmada pazar odaklılık, öğrenme odaklılık, yenilikçilik ve nitel performans arasındaki ilişkileri incelemek amacıyla yapısal eşitlik modelinden (YEM) yararlanılmıştır. Araştırmanın ana kütlesini Türkiye’nin Marmara Bölgesinde faaliyet gösteren küç
