期刊名称：Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1302-504X
电子版ISSN：2147-7973
出版年度：2014
卷号：29
期号：1
语种：English
出版社：Dokuz Eylül University
摘要：Influences of emerging technologies in all sectors as well as in social life brought about preferences for all devices is increasing more and more. Particularly, since university students’ adaptation is easier than others, their curiosity and concern about communication and information technologies make the preferences of purchasing advanced technologic devices such as smartphones steadily enhanced. With this standpoint, the aim of this study is to determine preferences of university students’ purchasing smartphone. In the scope of this study, questionnaire was applied and factor analysis, correlation analysis, regression analysis were performed in the light of obtained data. According to findings, it was found out that product features, brand and advertising efforts affected the preferences of purchasing smartphones.
其他摘要：Gelişen teknolojinin etkilediği tüm sektörlerde olduğu gibi sosyal hayatta da teknolojinin beraberinde getirdiği bütün araçlara talep gün geçtikçe artmaktadır. Özellikle değişimlere karşı adaptasyonu daha kolay olan üniversite öğrencilerinin, iletişim ve
关键词：Smartphone;Preferences Of Purchasing Smartphone
其他关键词：Akıllı Telefon;Akıllı Telefon Satın Alma Tercihi
