期刊名称：Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1302-504X
电子版ISSN：2147-7973
出版年度：2014
卷号：29
期号：2
语种：English
出版社：Dokuz Eylül University
摘要：he purpose of this study is to investigate the impacts of employees’ export experience and knowledge, firms’ export experience, firms’ export market information, firms’ export commitment on marketing planning capabilities and export performance and the relationship between marketing planning capabilities and export performance. To test hypotheses the data were collected from a sample of 153 firms operating in the automotive part industry in Turkey via structured questionnaire. Results reveal that employees’ export experience and knowledge, firms’ export experience, firms’ export market information, firms’ export commitment are found to be positively related with the marketing planning capabilities and the export performance. Beside, marketing planning capability is found to be related positively with export performance.
其他摘要：Bu çalışmanın amacı firma çalışanlarının bilgi ve deneyiminin, firmanın ihracat deneyiminin, firmanın ihracat pazar bilgisinin, ihracat bağlılığının, pazarlama planlama yetenekleri ve ihracat performansı üzerindeki etkilerini ve pazarlama planlama yetenek
