期刊名称：Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1302-504X
电子版ISSN：2147-7973
出版年度：2014
卷号：29
期号：2
语种：English
出版社：Dokuz Eylül University
摘要：This paper examines the transformation of Unique Sales Proposition (USP) concept which is one of the most important strategies of advertising history, to the Unique Destination Proposition (UDP) for the case of Eskisehir. This study aims to propose industrial heritage as the UDP of Eskisehir by a descriptive approach. Industrial heritage helps Eskisehir destination brand to attain a meaningful, sustainable and distinctive dimension from its competitors. The current industrial heritage samples of Eskisehir were initially evaluated in this context. Subsequently, in the focus of the relation between industrial heritage and tourism, an excursion route and a tour program is suggested including the unique industrial heritage values of Eskisehir.
其他摘要：Bu çalışma reklamcılık tarihinin en önemli stratejilerinden biri olan Biricik Satış Önerisi (Unique Sales Proposition-USP) kavramının Biricik Destinasyon Önerisine (Unique Destination Proposition-UDP) dönüşümünü Eskişehir özelinde incelemektedir. Çalışma
