期刊名称：Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1302-504X
电子版ISSN：2147-7973
出版年度：2016
卷号：31
期号：2
DOI：10.24988/deuiibf.2016312532
语种：English
出版社：Dokuz Eylül University
摘要：Franchising system is evaluated as a new sales and distribution channel for the firms operating in the industrial market providing them ways of faster development and entrance into new markets. The purpose of this research is to investigate the elements to be considered and the challenges faced, while adopting the franchising system as a business model for a firm operating in ready mix concrete industry. The study is designed as a case-study, in-depth interviews are carried out with seven managers. Consequently, franchising system is evaluated as whether if this proposal is applicable as a model. Findings of in-depth interviews are useful because they provide understanding regarding the factors affecting the decision on the development of franchising business model by other industrial businesses.
其他摘要：Endüstriyel pazarda faaliyet gösteren firmaların daha hızlı büyüyerek, yeni pazarlara açılmasında franchising sistemi yeni bir satış, dağıtım kanalı olarak değerlendirilmektedir. Amaç, hazır beton sektöründe faaliyet gösteren bir firmanın franchising sist
