期刊名称：Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
印刷版ISSN：1302-504X
电子版ISSN：2147-7973
出版年度：2019
卷号：34
期号：1
DOI：10.24988/ije.2019341787
语种：English
出版社：Dokuz Eylül University
摘要：In this study, the main goal is to evaluate the satisfaction level of the major airlines in Europe. For this purpose, electronic consumer reviews on the TripAdvisor website are used as secondary data. In this study, SWARA and MABAC methods are used integrally, firstly, criteria weights are determined by the SWARA method, and then the airlines are evaluated by the MABAC method. As a result of the study, it is found that the most important attribute on satisfaction is '’value for money’’ and the least important attribute is '’food and beverage’’. Additionally, the X7 airline has the highest satisfaction level.
其他摘要：Bu çalışmada, Avrupa’ da faaliyet gösteren başlıca havayolu işletmelerine yönelik memnuniyet düzeyinin değerlendirilmesi amaçlanmıştır. Bu amaçla TripAdvisor web sitesinde yer alan elektronik tüketici deneyimleri ikincil veri olarak kullanılmıştır. SWARA
