出版社：Research Centre of Industrial Problems of Development of NAS of Ukraine
摘要：Presentation of marketing activity of industrial enterprise through authentication and concordance of interests of market participants requires the change of approaches,both to making of strategic decisions and to organization of conduct of competitive activity. Accordingly with the indicated transformation,going near the evaluation of marketing potential of enterprise is developed through the degree of satisfaction of interests and through untapped possibilities for realization of concordance of interests. It is suggested to estimate competition position of enterprise in the context of institucionalizacii of mutual relations of enterprise with loyal users in the process of the joint producting of value.
其他摘要：Представление маркетинговой деятельности промышленного предприятия через идентификацию и согласование интересов участников рынка требует изменения подходов,как к выработке стратегических решений,так и к организации ведения конкурентной борьбы. Соответстве
