出版社：Research Centre of Industrial Problems of Development of NAS of Ukraine
摘要：The article suggests the correlation of processes of organization of marketing activity of industrial enterprise and introduction of balanced system of indexes which transforms into a set of guidelines and regulations of strategic development. It proves the actuality of development of the concept of cognitive marketing by the elements of synergetic paradigm and substantiates the possibility of treatment of customer value presented by the enterprise as an attractor of marketing activity.
其他摘要：Предложено соотнесение процессов организации маркетинговой деятельности промышленного предприятия и внедрения сбалансированной системы показателей,которая трансформируется в совокупность ориентиров и регламентов стратегического развития. Доказана актуальн
