出版社：Research Centre of Industrial Problems of Development of NAS of Ukraine
摘要：The article is aimed at marketing research of competitive advantages of enterprise for production and sales of petrochemical solvents together with finding ways to improve them. The factors influencing the competitive environment of enterprise have been identified. Methods for evaluating the level of competitiveness as well as ways of its improvement have been specified. An overall characteristic of domestic enterprises of petrochemical industry sector and released products has been provided. The structure for implementation of both wholesale and retail trade has been analyzed. A market research of price competition in terms of products among the domestic and foreign producers,represented in the specialized trading networks,has been conducted. Consumer preferences in the choice of solvents have been determined and the closest competitors have been identified. The competitive advantages of the products by OOO «Matrapak-Ukraiina» in the solvents market have been substantiated. On the basis of the results obtained,measures to improve the competitiveness of producer in the national and foreign markets have been proposed.
其他摘要：Метою статті є маркетингове дослідження конкурентних переваг підприємства з виробництва та реалізації нафтохімічних розчинників та пошук шляхів їх підвищення. Виявлено фактори,що впливають на конкурентне середовище підприємства. Наведено методи оцінки рів
关键词：evaluation methods;producer;Matrapak-Ukraiina;petrochemical industry sector;solvent;price;competitive advantage;German quality;forecast
其他关键词：методи оцінки;виробник;Матрапак-Україна;нафтохімічна галузь;розчинник;ціна;конкурентна перевага; німецька якість;прогноз
