出版社：Research Centre of Industrial Problems of Development of NAS of Ukraine
摘要：The article presents a methodical approach to assessment of the structure of demand on the products (services) of the restaurant industry enterprises and results of its approval. A characteristic feature of this approach is clear identification of stages and their logical consequence in the process of assessment (identification of the period of assessment – day,week,holidays,seasons;formation and systematisation of the information base by cost,quantitative and qualitative indicators;calculation of relative indicators of demand and income;building a matrix;and interpretation of results) and application of the “demand level / income level” matrix. Use of the proposed approach allows identification of an assortment structure of the restaurant industry enterprise by correlation of the realised demand and obtained income,which gives a possibility to form managerial decisions on its improvement and also allows assessment of efficiency of these measures.
其他摘要：У статті представлено методичний підхід до оцінки структури попиту на продукцію (послуги) підприємств ресторанного господарства та результати його апробації. Характерною особливістю даного підходу є чітко визначені етапи та їх логічна послідовність у проц
关键词：demand;restaurant industry enterprise;assessment;assortment structure
其他关键词：попит;підприємство ресторанного господарства;оцінка;асортиментна структура
