出版社：Research Centre of Industrial Problems of Development of NAS of Ukraine
摘要：The article analyses the modern state of changes in the sphere of functioning of enterprises and identifies a necessity to develop namely this direction of the economic science,which are as follows: onrush of the service sphere – a sharp decrease of the role of production and considerable increase of the role of services has taken place in the economy (especially in developed countries) during the past twenty years;changes in the sphere of quality management – transfer of enterprises to the complex quality management causes a necessity of involvement of both suppliers and customers in these programmes and requires establishment of long-term relations with all subjects of the marketing infrastructure;growth of complexity of relations – in the result of technological innovations the company notion is modified and its boundaries diffuse and a number and complexity of relations with external partners increase;and development of information technologies – majority of modern information systems appeared in the result of inter-firm interaction. Scientists emphasise topicality of active development of relations between business partners in many works and,first of all,due to a possibility of achievement of competitive advantages of an enterprise,which is based not only on own capabilities,but also capabilities of business partners,which together form a chain or network,within which this enterprise functions. A need in going outside the limits of the enterprise and in formation of long-term relations with other enterprises arises due to a necessity of increasing efficiency of functioning. Establishment of partner relations gives a possibility of use of abilities,skills and resources of other companies. Such changes in the modern economy facilitate introduction in practice and development of the theory of relationship marketing.
其他摘要：У статті проаналізовано сучасний стан змін у сфері функціонування підприємств,які визначили необхідність розвивати власне цей напрям економічної науки,якими є: стрімкий розвиток сфери послуг – за останні двадцять років в економіці (особливо високорозвинен
