出版社：Research Centre of Industrial Problems of Development of NAS of Ukraine
摘要：The article is aimed at defining the features of formation of new market space in the national consumer market. Generalizing the scientific positions of the representatives of the classical school of market theory and competition,the factors of influence on the activity of retail enterprises are differentiated by levels and directions of influence,which together with the basic provisions of the concept of «blue ocean» allowed to form a system of evaluation of the influence of factors in the national consumer market. As a result,three hierarchical levels of influence of the factors,which contain corresponding directions and indicators,are allocated. On this basis a consistent evaluation of the status of the current macro-economic situation is carried out. The sequence of choosing the optimal stage of socio-economic development of the economy for creation of the «blue ocean» is suggested. The presented sequence is based on the methodical principles of the theory of cyclic socio-economic development and the variative principle,and also provides the possibility of creation of a fundamentally new market space – the blue ocean and,within terms of the existing consumer market,of the «red ocean». The proposed approach,in the perspective of further research,will provide to clearly evaluate the existing macro-economic situation for retailers,identify opportunities for strategic transformation of activities,and develop appropriate managerial measures.
其他摘要：Мета статті полягає у визначенні особливостей формування нового ринкового простору на вітчизняному споживчому ринку. Узагальнюючи наукові позиції представників класичної школи теорії ринку й конкуренції,диференційовано чинники впливу на діяльність підприє
关键词：consumer market;competition;strategy of «blue ocean»;retail trade.
