出版社：Research Centre of Industrial Problems of Development of NAS of Ukraine
摘要：The article substantiates the need to assess the competitiveness of business model of enterprise. By analyzing,systematizing and generalizing the scientific work of foreign and domestic scientists,the basic methods of assessment were allocated and the feasibility of an integrated approach to assessing the competitiveness of business model of enterprise was argued. A scorecard system for evaluating the competitiveness of business model of trade enterprise has been developed and a structural and logical framework for the integrated assessment of the competitiveness of the indicated business model has been substantiated. Based on the Ishikawa diagram,potential competitive advantages have been defined and the «problem areas» have been identified that impact the competitiveness of business model of enterprise. The authors provide recommendations for transforming the business model of trade enterprise in the context of the enterprise’s orientation towards development.
其他摘要：У статті обґрунтовано необхідність оцінки конкурентоспроможності бізнес-моделі торговельного підприємства. На основі аналізу,систематизації та узагальнення наукових праць зарубіжних і вітчизняних учених виділено основні методи оцінки та аргументовано доці
