出版社：Research Centre of Industrial Problems of Development of NAS of Ukraine
摘要：The article is aimed at systematization and development of a conceptual-categorical apparatus of the essence of competitive advantages. The approaches to their interpretation have been allocated. The essential characteristics and stages of the life cycle of competitive advantages are considered. As active stages it is suggested to consider the following: formation,implementation,and development. The basic properties of competitive advantages such as dual character have been substantiated and supplemented. Both the factor and the effective nature of competitive advantages are characterized. On the basis of the mentioned approaches together with the identified features,a definition of the concept of «competitive advantages» as economic category has been proposed. Its use as a base along with taking into consideration the functional specificity of trade enterprises has allowed: clarifying the essence of competitive advantages of retail enterprises;suggesting their definition as a factor and as a result of competitive relations. The identification of dual character will increase the possibilities to assess competitive advantages. Prospects for further researches in this direction are connected with allocating of peculiarities and kinds of competitive advantages of retail trade enterprises with the purpose of increasing the of validity of decisions on their formation,implementation,and development.
其他摘要：Метою статті є систематизація та розвиток понятійно-категоріального апарату щодо сутності конкурентних переваг. Виділено підходи до їх трактування. Розглянуто сутнісні характеристики та стадії життєвого циклу конкурентних переваг. Як активні стадії запроп
