出版社:Research Centre of Industrial Problems of Development of NAS of Ukraine
摘要:The article is aimed at forming a system of strategic maneuvering for the enterprises in retail trade to create a new market space and provide its economic security in the future. Despite the wide range of positions presented in the scientific literature,the main issue on the formation of a comprehensive strategic instrumentarium and a clear methodical approach to its implementation in the activities of retail enterprises remains unresolved. The publication substantiates the feasibility of applying a dual approach to the formation of a strategy to build a non-competitive market space based the on strategies of focus and differentiation. Based on the range of «market lever» values,which reflects the enterprise’s need for market transformation,five main typegroups of strategic positioning of enterprise and the corresponding recommended strategies have been created. Given this positioning,a clear sequence of choosing strategic alternatives is proposed depending on the density of the market environment,and specific strategic actions have been developed for each group. Taking into account the uniqueness and priority of the free market space for competitive enterprises,a system has been developed to assess barriers to entry into the newly created market and provide economic security of the initiating enterprise based on market power indicators.
其他摘要:Мета статті – формування системи стратегічного маневрування зі створення нового ринкового простору та його економічного захисту в майбутньому. Незважаючи на широкий спектр представлених у науковій літературі позицій,основне питання щодо формування комплек