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  • 标题:Measurement of Logistics Performance Elements in Travel Agencies with Integrated Dematel and GIA Methods and Selection of The Most Ideal Travel Agency: Case of Giresun Province
  • 其他标题:Bütünleşik Dematel ve GİA Yöntemleri İle Seyahat Acentalarında Lojistik Performans Unsurlarının Ölçülmesi ve En İdeal Seyahat Acentası Seçimi: Giresun İli Örneği
  • 本地全文:下载
  • 作者:Selçuk KORUCUK ; Eray TURPCU ; Hakan AKYURT
  • 期刊名称:İşletme Araştırmaları Dergisi
  • 印刷版ISSN:1309-0712
  • 出版年度:2018
  • 卷号:10
  • 期号:4
  • DOI:10.20491/isarder.2018.551
  • 语种:English
  • 出版社:Isarder
  • 摘要:Evaluation of logistics performance factors in travel agencies and making necessary corrections and improvements are considered to be an important issue. In this study,travel agencies logistics performance factors were evaluated in Giresun province and the most ideal travel agency was selected. For this purpose,the weights of the criteria which are the determinants of the logistic performance were determined by DEMATEL method. Then,the most appropriate travel agency was selected by the GRA method and sorted. As a result of the evaluation,it was found that “Travel Service Quality edil was the most important logistics factor and itesi Firm D lojistik was the most ideal travel agency obtained by GIA (Gray Relational Analysis) method.
  • 其他摘要:Seyahat acentalarında lojistik performans faktörlerinin değerlendirilmesi ve bu değerlendirmelere göre gerekli düzeltmelerin ve iyileştirmelerin yapılması önem arz eden bir konu olarak düşünülmektedir. Bu çalışmada,Giresun ili’ndeki seyahat acentalarında
  • 关键词:Logistics Performance;Travel Agency;DEMATEL;GIA
  • 其他关键词:Lojistik Performans;Seyahat Acentası;DEMATEL;GİA.
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