摘要：This study has investigated that how the compulsory in-service training seminars have affected the attitudes composing marketing function of guides. Questionnaire has aimed to investigate that there are meaningful satisfaction level differences between or among the guides in respect to their various qualifications. Unstructured interview and participant observation methods have also been conducted. It has been seen that the satisfaction level of guides from in-service training seminars is quite low. The research findings show that there are meaningful differences between the attitudes of marketing function of guides who are not attended and attended to marketing related seminars. It has been seen that marketing related seminars have positive effects on guides’ marketing related attitudes.
其他摘要：Bu çalışma,zorunlu hizmet içi eğitim seminerlerinin rehberlerin pazarlama fonksiyonunu oluşturan davranışlarını nasıl etkilediğini araştırmaktadır. Anket,rehberlerin çeşitli özelliklerine göre tatmin düzeylerinde anlamlı farklılıklar olup olmadığını tespi
